At the crossroads of country tradition and bold new trends, we’re shaking things up—literally. Tired of the same old options, we set out to create the “Prairie Mule”—a drink we always wished existed. Inspired by the raw spirit of honky-tonks, summer parties, and the ever-growing “sober curious” wave, this non-alcoholic mule is our answer to the call for wild, unforgettable flavors—without any of the compromise.
Filling a Gap We Didn’t Know Existed
The more we worked on the Prairie Mule, the more we realized how many of us were craving exactly this kind of option. The “sober curious” movement isn’t just about giving up alcohol—it’s about refusing to give up on flavor, sophistication, and the social rituals that bring people together.
We kept hearing the same feedback from friends: “Finally, something that doesn’t taste like I’m being punished for not drinking.” That’s when we knew we were onto something Wild Hearted. So, we got into creative mode one day in the office (before we had the ingredients) and asked our pal AI to bring our vision to life…and voila!!
Presenting The Prairie Mule!
Looks yummy yeah? We will endeavour to create the real deal in the office for our next get together and will share videos on social media as we build it!
Building Flavor Like We Build Memories
Our inspiration came from the experiences that make life memorable—those summer parties where the music goes until dawn,, or campfire conversations that stretch into the early hours. We wanted to bottle that energy in a way that everyone could participate in.
The flavor profile tells the story of adventurous living:
- Fiery ginger beer for the kick of spontaneous decisions
- Tart wild blackberry for those backroad discoveries
- Fresh lime for the bite of honest conversation
- Sage for that open prairie feeling of endless possibility
Each ingredient was chosen not just for taste, but for what it represents.
Bottom Line
The Prairie Mule exists because we got tired of wishing someone else would create what we wanted to drink. It’s our love letter to everyone who refuses to settle on taste choices, and who knows that the best nights are the ones you actually remember. Sometimes the drinks you always wanted are the ones you have to invent yourself—and we’re thrilled we finally did. Now, if any of the big non alcoholic companies want to partner with us on this invention to convert the masses to be become Wild Hearted reach out! Or maybe we’ll just start that company next too.
Stay Wild. Stay Creative. Stay Tasty.
